Marketing
Approaching Art Directors
-By Lauren Panepinto Note: Getting You Paid Part 3 is coming, no really, it is. Held up by all my legal advice sources on summer vacation…but it’s definitely coming. Stay tuned. With Illuxcon fast approaching, I wanted to address a topic that’s always a question on the minds of artists trying to break into the…
Read MorePhysical vs. Virtual Networking
-By Lauren Panepinto As many of you have seen across various social media channels, Illuxcon was this weekend (and was the best one yet, in my opinion), and it’s a really great opportunity to talk about the importance of networking, and the differences between physical and virtual networking.By physical networking I mean going to conventions, having your portfolio reviewed, office…
Read More10 STEPS TO WRITING A UNIQUE BIO
This past weekend a lovely photographer reached out for some help. She has MS and for those of you who are unfamiliar MS has a variety of symptoms and can greatly affect cognitive skills and memory. All through the difficulties of MS this photographer has been working her butt off to start a successful business.…
Read MoreWhat to blog about… 358 ideas and counting…
103 Blogging Topics for Artists to Write About Artists you admire, and why. A recent painting, drawing, sculpture, etc. you are working on. Why you decided to become an artist. Topics about your art creation process. Lessons you have learned as an artist. Tips on art promotion. How you choose your painting palette. A…
Read MorePrinting Resources
In progress…if a favorite place you like to print your marketing stuff isn’t here, let me know and I’ll add it. 🙂 Disclaimer: These are student recommended. I may have not personally ordered from all of these companies, do your due diligence to make sure you get what you need. Business Cards Moo Overnight Prints Colorline (Lakewood,…
Read MoreNextGen Gallery
Add and link NextGen Gallery to Page or Post in WordPress
Read MoreGrowmap Anti Spambot Plugin (G.A.S.P.)
Very simple plugin that adds a client side generated checkbox to the comment form requesting that the user clicks it to prove they are not a spammer. Bots wont see it so their spam comment will be discarded. This plugin will add a client side generated checkbox to your comment form asking users to confirm…
Read MoreProtected: WHAT IS AN ELEVATOR PITCH?
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Read MoreWord Hippo
http://www.wordhippo.com/ Find synonyms, antonyms, definitions, sentences containing, rhymes, pronunciation, translation into different languages, and plural, singular, past tense or present tense of any word you want! Great for writing your marketing materials and conceptualizing illustration projects.
Read MoreColors for Branding
Color is one of the most important tools you have in creating an emotional connection with your target audience. Be sure to research the meanings of the colors you are using in your marketing (and your client’s marketing) to make sure they really align with your goals. Here are some of my favorite tools. Color…
Read MoreFacebook Like Box
There are many ways to lead people back to your Facebook Page from your website such as the Facebook Page Like Box. Generate CODE for your site HERE There are other plugins you can use too such as: Plugins Activity Feed Comments Facepile Follow Button Like Box Like Button Login Button Recommendations Bar Recommendations Box…
Read MoreWordPress Plugins
Top Plugins The following plugins are on every site I create for myself and my clients. Akismet – filter comment spam G.A.S.P. – in conjunction with Akismet BackupBuddy – backup & malware checker WordPress SEO – site SEO and AuthorRank TinyMCE Advanced – text editor Google Analyticator – tracking analytics Login Lockdown – stops brute…
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