EX1 – Vision & Goals Statement

Answer each question in 1-3 sentences. You will submit your paper on Dropbox in the coordinating folder for this exercise. Also, keep a printed version in your Marketing Binder.

1. Why did you choose to be an illustrator?

2. What about illustration are you most passionate about?

3. Where do you want to be in 5 years?

4. List at least 5 or more backwards planning steps to get there.

In other words, write the final result you want to achieve, then write the step that happens just before that, and the step that happens just before that…(i.e. IIlustrate for cover of Time, Sign agreement with Art Director, Build relationship with Art Director, Introduce yourself to Art Director, Send out mailing etc…)

5. Who is your target market (client, buyer, end-consumer)?

6. Who is your competition? (Realistically and specifically, who might an art director compare you to when choosing to hire for a specific job.)

7. List 5 assets or areas of strength. What are you most proud of?

8. List 5 areas of weakness or disadvantages.

9. Brainstorm 5 ways to leverage, propel, show off your 5 strengths.

10. Brainstorm 5 ways to improve your 5 areas of weakness.

11. What obstacles have you overcome to get to where you are today? What have you learned from those experiences that will help you in your career?

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Rubrics:

* Quality & Organization of CONTENT
* Guidelines, Deadlines & PROCESS