EX9 – Keywords and SEO

Make a top 10 keyword list, 1-2 sentence description, keyword heavy title.

Time to do a little more writing . . .

First: Ask yourself the question, “What words will my prospective art buyer type into a search engine in order to find someone who does what I do?”

  • You are looking for phrases that have 3-4 words in them.
  • You want between 10-20 keyword phrases that you are are going to optimize your site for

 

Now use that information to complete this exercise.

1. Keywords/Keyword Phrases in a list in the order of importance
(min 10, max 20)

2. Description (Write this using your keywords. Aim for about 160 characters, including spaces.)

3. Site Title (include descriptive words here. I suggest starting with your keywords, then your name i.e. “Character Design | Joe Schmooze Illustration”)

Upload to EX9 on Dropbox and print it out for your Marketing Binder

 

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WordPress Plugins

◊ WordPress SEO by Yoast – complete site SEO and AuthorRank, XML Sitemap, Open-Graph, and more
◊  All in One SEO Pack – complete site SEO, XML Sitemap

 

BOOKMARK LINKS

  • Google Keyword Tool to get more data on picking effective keywords: https://adwords.google.com/select/KeywordToolExternal (You must login to a gmail account separate from RMCAD to use this tool. Once you are logged in you can come back to this link to brainstorm keywords and lookup their usage).
  • Google Analytics http://www.google.com/analytics/ is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
  • Dream Submit You can use a free service like www.dreamsubmit.net once your site is up in order to initially submit your site to the search engines
  • The Beginner’s Guide to SEO – http://www.seomoz.org/beginners-guide-to-seo < DOWNLOAD FREE EBOOK
  • Optional: HTML Meta Tags (if you are not using WordPress) Generate Meta-Tags to add to your actual header using http://www.addme.com/meta.htm

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Rubrics:

* Quality & Organization of CONTENT
* Guidelines, Deadlines & PROCESS