Ex 2 – Chart your marketing plan

Decide WHICH marketing strategies you want to use and WHEN you are going to employ them.

Part 1 – Mindmap Marketing Strategies

Mind Map Marketing Plan

Take notes following class lecture.

Map out in on paper or in the computer a center circle with your name/studio inside. Create connectors that focus on different areas of marketing that you think will be useful for promoting your future business (i.e. direct mail, website, networking).

  • Visually highlight areas you want to focus on
  • Create as a PDF or JPG and upload it as a file link for posting on here on LMS.

Due Friday Jan 29 by end of class.

Part 2 – One Page Marketing Calendar

One Page Marketing Calendar

Follow demo from lecture create a plan. Think about tools to help you do this.

  • Using a new spreadsheet, list all the marketing events & tools across the top. Some ideas would be:
    • Holidays
    • Events/Shows
    • Contests/Giveaways
    • Blog
    • Phone Call
    • Physical Direct-Mail
    • E-mail
    • Social Media
    • Videos
    • Website Updates
    • Art Development
  • List all the months along the side. Make sure you have 4 rows per month to have room for all 4 weeks. It may be a good idea to color coordinate the rows from each month. You may want to work into the next year as well. This calendar is designe to cycle out. So, if you start in April, start then and then work until next April or even next December.
  • In the cross section box add details on what you will do and any details like themes or campaign titles.
    • For example on the second row in February, in the Holidays column, I would write “Valentines-14.” The number represents the date to you don’t have to always look them up later.
  • You may also want to add in the estimated budget for each week across all categories. Then add up the sum of all the 52 weeks to get an idea what your annual marketing budget looks like.

See a student example here: marketing calendar -example (feel free to change the headers according to YOUR business needs)

Upload your final file to LMS.

Due Friday Jan 29 by end of class.

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Rubrics:

* Quality & Organization of CONTENT
* Guidelines, Deadlines & PROCESS