Colors for Branding
Color is one of the most important tools you have in creating an emotional connection with your target audience. Be sure to research the meanings of the colors you are using in your marketing (and your client’s marketing) to make sure they really align with your goals. Here are some of my favorite tools.
- Color meanings as applied to business: http://www.empower-yourself-with-color-psychology.com/business-color.html
- Dewey Color Personality Test
- KULER: https://kuler.adobe.com – Explore and save color combinations
Adobe Kuler
- Word Charts meanings organized by COLOR: Color Meanings & Symbolism Chart
Other charts from the Internet
