P6 – Marketing Binder

For this assignment you will create a physical binder to hold the current marketing materials you have made in this class as well as ones you will develop in the future.
Use an InDesign file to collect all of this in one file and have the ability to export all the pages into one PDF or print them all out at once. Since you already have the Portfolio in a InDesign file, there is no need to combine them unless you want to.

Make sure you include printouts the following for full credit IN THIS ORDER:

COVER with P1 – Logo

P4 – InDesign Portfolio

P2 – Letterhead, Return Address & Business Card

P5 – Direct Marketing Campaign – print both digital (screenshot) and physical examples

A1 – Industry Experts Audio

EX1 – Vision & Goals Statement

Ex2 – Branding Worksheet

EX3 – Target Customers/Clients/Employers

EX4 – Artist Statement & Services

EX5 – Mind Map Marketing Plan

EX6 – One Page Marketing Calendar

EX9 – Keywords and SEO

EX10 – Online Profiles – just include a list of your profile links along with a screenshot of each profile page

EXTRA CREDIT – RESUME +2

EXTRA CREDIT – Cover Letter +2

EXTRA CREDIT – Press Release +5

OPTION: You may want to keep P4 in a separate binder for your portfolio and turn it in at the same time.